Technology has birthed the digital age, which has dramatically changed marketing. Previously, marketers would have to cough up large sums of money and rely on print media and television ads to reach their target audience.
Now, we have the evolution of social media and platforms such as Twitter, Facebook and Instagram that have revolutionized the way businesses advertise. According to Finsbury Media, digital marketing tools allow you to reach your target audience in a more personalized way, and it is now much easier for companies to receive feedback from their customers and potential customers thanks to new technologies where consumers are always online and ready to interact. People these days do everything online, including their shopping. So, if you’re a business or a brand looking to join the world of digital marketing, this article will detail what exactly this phenomenon is and why you need it.
What is Digital Marketing?
Digital marketing is a form of marketing that uses the internet as well as online based digital technologies, such as mobile phones and desktop computers, to promote a service or product. The world is quickly transforming into a digital space that is run by technology, and with this development, and the way society is operating, marketing will also join the digital revolution. Traditional marketing platforms are starting to disappear as more and more people are consuming digital content on a daily basis. When digital marketing first hit the scene in 1990, it propelled as the internet and the web 1.0 platform was introduced into society. The web 1.0 platform allowed internet users to find information they wanted. In 1993, the first clickable banner went live and, following that, a company called HotWired purchased some banner ads for their marketing. This sparked the beginning of the shift into the digital marketing era.
When it comes to the shift into digital marketing, the first reason why you might want to consider it is because digital marketing is a way to expand your print marketing efforts. Print ads are restrictive, whereas the internet allows you to deeper explain the claims that you have made in your print ads. You are able to go into more detail, which benefits you because it maximizes the effectiveness of your publicity, and it integrates all of your campaigns. This allows businesses to enter into new markets as well as create campaigns that are more successful.
Another reason why you need digital marketing is because this space allows you to relay your expertise, which will make customers trust your business. Through digital marketing, you are able to easily comment on issues and controversies relating to your product or in your industry in general. This is a great way for you to establish authority on certain topics which automatically results in readers trusting you. When this trust is formed, people will come back to you for more information which can eventually lead to them making a purchase.
One of the greatest benefits of digital marketing for businesses is that it allows you to directly communicate with your customers and people who see your content. You are able to do this through website comments, reviews, messages, as well as social media posts, which are the most effective. When you interact, you are showing your customers that you value what they say and think which makes them respect you more. Interacting with your customers also allows them to feel as though they are part of the community that you are building. Additionally, you are able to gather valuable information about your customers, such as their preferences.
You are spoilt for choice when it comes to ways of doing digital marketing. There are banner ads, content marketing, email marketing, and social media posts that you can use. And when you learn the different ways you can market digitally, you open up a realm of possibilities for your publicity strategies in the future. You’re also able to test different strategies and put a halt on ones that aren’t working.
Integrated digital marketing allows you to reach a wider audience and boost your online visibility by marketing on many channels at once. This works to your advantage because the more that your customers or potential customers encounter your brand online, the more recognizable your brand becomes.