Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. As consumers have shifted their attention from stationary media to perpetual media on the go, traditional advertising lost some of its appeal. In turn, marketers pivoted investments from television, radio, newspaper, events, and outdoor […]

In the age of the internet, digital and social media marketing have many benefits for businesses. So why would businesses still invest in traditional marketing methods? How much of your budget should go towards digital marketing and how much to traditional marketing? It can be difficult for some businesses to […]

AUSTIN, Texas, April 4, 2022 /PRNewswire/ — AVA proudly announced it had secured Jo Royce as the Group’s Chief Operating Officer, in another impressive hire for the business setting out to redefine how digital marketing acquisitions firms operate. Along with Uhuru Network’s Peter Lang, The Foundry’s Tom Shipley, and “Scale […]

Most B2B sales and marketing teams typically function in a “serial,” or linear manner. Marketing engages prospective buyers early in their purchase journey, qualifying their readiness and fit for sales rep engagement through digital “content nurturing.” Once those leads have been designated “marketing qualified,” individual sellers take over, pursuing those […]