Marketing Coordinator (Social Media and Digital)

  • Full-time, permanent position
  • Salary: $67,278 – $73,389 per annum (plus 10% employer’s contribution to superannuation)
  • Audience Engagement Division
  • Reports to the Marketing Manager


Overview of the position 

The MCA’s vision is to take a leadership role in shaping a creative and equitable Australia that values contemporary art and artists, and we are committed to making contemporary art accessible and inspiring for everyone.

The MCA is seeking a switched on, pro-active and passionate Marketing Coordinator: Social Media and Digital to support and be part of the MCA Marketing team and drive engagement on our digital channels with a focus on growing social media.

A leading brand in contemporary art and visual culture, the MCA is dedicated to showcasing the work of living artists. The Museum is rich with artwork, exhibitions, events and programs that provide endless inspiration for marketing campaigns. 

The successful applicant will understand every aspect of social media, be an exceptional copywriter and storyteller, have an eye for images, strong knowledge of digital trends and have a keen interest in data-driven campaigns.

This role supports the Marketing team in the implementation and delivery of initiatives, campaigns and partnerships to achieve maximum exposure for the Museum, its brand, exhibitions, programs and events, and to enhance visitor experience.

The Marketing Coordinator (Social Media and Digital) is responsible for developing and implementing the MCA’s digital marketing strategy across multiple platforms including social media, e-communications, SEM and SEO campaigns as well as coordinating and delivering social media and building audiences for online environments. 

The position reports to the Marketing Manager and works closely with the Head of Marketing, Communications and Visitor Experience, Marketing Assistant, Marketing and Communications Coordinator (Development and Enterprises) and Public Relations Manager to support the Museum’s digital marketing strategies and deliver social media campaigns. As a brand guardian, the Marketing Coordinator: Social Media and Digital actively collaborates and liaises with a range of internal and external stakeholders to ensure brand consistency and maximum exposure for the Museum.

 Tasks and responsibilities of the position

Social Media

  • Work closely with the Marketing Manager to develop and deliver social media campaigns to grow and nurture an engaged community on social media platforms. 
  • Plan and produce engaging content in line with MCA campaigns (including exhibitions, public programs and cross-divisional projects) for all online channels including social networks (Facebook, Instagram, LinkedIn, Pinterest and Twitter) and website. 
  • Develop an understanding of the MCA Collection, exhibitions and cross-divisional projects through independent research and materials created by our Curatorial team to ensure engaging and accurate content is created.
  • Be a brand guardian by ensuring high quality, innovative content is shared on all channels with impeccable attention to detail.
  • Work with the Marketing and Digital team to maximise video content opportunities and the reach.
  • Deliver regular reporting and audience insights using tools and social listening.
  • Implement advertising on social media networks.
  • Work with the Marketing team to grow databases, social media networks and engagement rates to meet KPIs.
  • Work with a range of internal stakeholders to ensure all content is correct and goes through approval processes.

Digital Marketing

  • Develop and implement the Museum’s digital marketing strategy and campaigns to deliver brand, revenue, conversion and engagement.
  • Develop and implement digital marketing plans across social media, paid advertising and other content opportunities.
  • Deliver creative, innovative and cost-effective online advertising campaigns to promote the Museum, its exhibitions and programs. 
  • Work with the MCA Marketing and Digital teams to build audiences for digital content across all online platforms. 
  • Keep up to date with industry trends, innovation and benchmarks as they relate to social media, digital marketing and implement strategies for broadening and increasing audiences for all the Museum’s activities.
  • Coordinate the creation and delivery of online advertising, Search Engine Marketing, Search Engine Optimisation and the Museum’s Google Grant.
  • Build digital advertising and manage digital agencies for major projects.


  • Be an active contributor to Marketing team planning and strategy sessions.
  • Develop an understanding of MCA audience research and how it can be applied to all digital channels.
  • Coordinate the creation and on-time dissemination of email campaigns to promote the Museum, its exhibitions, and programs to deliver agreed sales and engagement targets.
  • Deliver regular KPI & ROI reporting and audience insights.
  • Support the Marketing Manager on other cross-divisional projects as required.

Other departments

  • Liaise with internal stakeholders including Creative Learning, Curatorial, Development, MCA Store and Venues to ensure timely delivery of online priorities. 
  • Work closely with the Marketing Manager to advise on effective digital marketing strategies that are consistent with the MCA brand.

 Key selection criteria

Essential criteria

Applicants must be able to demonstrate they have:

  • minimum 3 years’ previous experience in a similar role supporting a Marketing team
  • excellent written and verbal communications skills including the ability to write and edit effective marketing copy
  • proof-reading and editing skills with good attention to detail
  • passion for the digital industry coupled with the knowledge of trends and best practice
  • active interest in visual arts and culture
  • demonstrated ability to develop and deliver creative digital marketing campaigns with emphasis on social media and proven ability to think outside the box
  • proven track record in coordinating effective digital advertising and SEO / SEM campaigns
  • demonstrated experience using social media platforms to meet financial targets, deepen engagement and improve consumer brand recognition
  • demonstrated experience sending effective e-communications that support the brand while delivering strong open & click rates and conversions
  • strong relationship management and interpersonal skills including the ability to manage internal and external stakeholders including external agencies, digital media specialists and web developers
  • demonstrated planning and project management skills
  • proven track record in working independently and as a member of a team to deliver competing priorities
  • demonstrated high level administrative skills and good computer skills using word, excel
  • a demonstrated commitment to the Museum’s objective of promoting the work of living artists and making contemporary art accessible to broad audiences through the imaginative and creative presentation of exhibitions and programs on contemporary visual culture.

Desirable criteria

It would be good if applicants have:

  • InDesign and Photoshop skills
  • experience in a similar role, working for a visual arts, arts, or cultural organisation, including agency work 
  • relevant tertiary qualifications in Marketing, PR, Communications (or related discipline)
  • interest in new marketing concepts, technologies and experiential marketing.

 Person Specification

The Marketing Coordinator: Social Media and Digital is a dynamic person who is highly motivated, pro-active, and passionate about working with a leading brand in contemporary art and visual culture. They are an excellent copywriter and storyteller, work well within a team, have strong interpersonal and communication skills, and have a natural ability to collaborate with other teams and relate to people at all levels. The ideal applicant thrives in busy environments, can multi-task, and is a solutions-oriented individual who can think creatively in order to overcome challenges and achieve goals.


Please visit the MCA website to view the full position description and for information on how to apply ( 

We ask that you please do not apply directly via Seek. 

Closing date

15 June 2022.

COVID-19 Vaccination Requirements

Please note that it is currently a requirement as per the MCA’s COVID-19 Vaccination Policy, that all employees, volunteers, and visitors are fully vaccinated. You will need to provide evidence of your COVID-19 vaccination if you are successful. Please note that full vaccination as per the current NSW Government guidelines means two doses of COVID-19 vaccine for adults, and any future approved vaccination boosters. The MCA continues to review this Policy on a regular basis and may change the vaccination mandate requirements in the future. 


Working for the MCA

The MCA is committed to equal opportunity and diversity. The MCA promotes a work environment that is free from discrimination and harassment, and where individuals are treated with fairness, equality and dignity.

Erlando F Rasatro

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