Lead the planning and execution of the digital marketing strategies to promote our organization.
Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
Cooperate with the web developers to make necessary changes in the website if necessary
Excellent knowledge of Photoshop and Video editing.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
HND / B.Sc, preferably but not necessarily in Marketing
1 – 3 years working in Search Engine Optimization(SEO), Social Media Marketing and basic Graphics Design in a data-driven marketing team.
Age: Between 25-35 years old.
The person should reside in the Island/Lekki.
Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time
Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
Experience in generating and executing on marketing ideas.
Understanding of our target audience and how to reach them
Understanding of Lagos marketing terrain ((Press, Communities, Events & Conferences, Social Media, etc.)