Today, every business operates in the online market. The world has gone almost completely digital, which is why modern businesses require a specific approach, in order to reach out to their customers and stand out in a crowded market.
Fortunately, digital marketing has evolved in a way that provides every company with a fighting chance on the market, regardless of how developed or well-funded their competitors might be. However, in order for your marketing strategies to produce viable results that will benefit your company one way or another, you require a skilled and experienced team of digital marketers that will design and develop your campaigns and promotions.
In other words, you need to search for the best talent when it comes to digital marketing. The main reason is that your marketing needs to be as effective and efficient as possible, in order for your business to be able to outrun competitors and successfully capture and hold customer attention.
Here Are A Few Tips On How To Recruit The Best Talent For Your Digital Marketing Team
Post awesome job openings
Oftentimes, businesses scouring for top talent for their digital marketing team end up being found by talent instead. That is if you manage to capture their interest, in the first place. The important thing to understand is that talented people aren’t just looking for employment per se.
They are also looking for an opportunity to show their talent and grow within a company. With that in mind, you’ll have to boost your job offerings and post them in relevant places where talented people may easily spot them. A good example is recruitment marketing. Recruitment marketing works similarly to digital marketing.
The only difference is that you’re promoting both your company and your job openings to potential recruits, instead of promoting your products or service to consumers. That’s why your job posts should include a company mission, culture, core values and promise aside from job description, salary, growth opportunities, and other factors that might interest top talent.
Define your company culture
Company culture plays a vital role in how employees adapt to your business operations and how they adjust to the environment they work in. What’s more, company culture is yet another factor that might attract top talent to work in your digital marketing team. The main reason is that both the company and its employees must be compatible.
Otherwise, you may experience a decrease in employee motivation, productivity, and overall efficiency. When you clearly define your company culture, it becomes easier to distinguish who fits in and who doesn’t. Also, by promoting your company culture, you may attract talent who can relate to the way you do things. A top talented person may have all the experience and skills you need for your marketing team but if they don’t fit in within your company culture, you won’t be able to leverage their fullest potential.
Cater to employee needs
Your company’s core values and a promise of good salaries aren’t always enough to encourage top talent to work for you. It’s safe to say that even talented people are looking for sound employment and they have certain needs when it comes to working for someone.
If you cater to those needs, it will not only become easier to attract top talent and convince them to join your marketing team, but it will also become much easier to retain them. One of the surest ways to achieve that is to research what they want or need, as well as expect. As mentioned before, most of them want to show off their potential and have an opportunity to grow.
They may also expect certain employee benefits, such as a retirement plan, health care, dental, and so on. Another example is catering to the needs of remote employees. For instance, if you find a suitable talent but can only work remotely, try to provide them with a suitable coworking space if they don’t or can’t work from home. The more effort you make to cater to employee needs the easier it will become to actually recruit them.
Leverage social media
Nowadays, new generations are taking over the labor force and they do things differently than the previous generations. The fact of the matter is that the millennial generation will make 75% of the global labor force by 2025. In addition, 73% of millennials claim they found employment over social media networks. Therefore, launching a social media campaign may complement your recruitment marketing strategies quite well, especially when looking for top talent for your digital marketing team.
A good example is LinkedIn. This social network is focused on businesses and people looking for employment. You can post your job openings on this network or browse through various resumes people looking for employment posts there. Other social media channels, such as Facebook or Twitter, may work nicely as well. You can leverage paid targeted ads to get your job posts into top talent’s newsfeed.
It’s no secret that company success depends on their employees for the most part. This is especially true when you need to have an effective marketing strategy that will make your company successful, to begin with. That’s why you must make an extra effort to recruit the top talent for your marketing team and ensure they will remain at your company as well.
Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmarkblog.com.