Email Service Provider vs Email Marketing Service: What’s the difference

Getting to grips with email marketing (opens in new tab) can be a daunting challenge, and knowing whether you need to invest in additional tools can be a huge stumbling block. Boundaries blur as marketing companies begin to offer similar services, but finding the right tool that fulfills all of your marketing needs will not only prove easier and more streamlined, but can also save your business hundreds of pounds that would have been unnecessarily spent on multiple, repeating services.

What is an Email Service Provider (ESP)? 

Most businesses will have a basic Email Service Provider already, though the type of provider can vary depending on the size of the business and, crucially, the amount of money you are willing to invest.

Erlando F Rasatro

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