By Jon Clark, managing partner at Moving Traffic Media, a New York digital agency offering SEO, PPC and Amazon marketing services.
LinkedIn is a powerful tool to make professional connections and attract a pool of recruiters. Hiring managers across industries use LinkedIn to find new talent, including digital marketing recruiters.
If you want to grow your digital marketing talent and personal brand, an impressive LinkedIn presence is a must. When used properly, LinkedIn can be a source of new opportunities for digital marketing professionals looking for new roles.
Are you actively seeking a new opportunity as a digital marketer? Here are nine tips to ensure your LinkedIn profile remains at the top of the competition.
1. Pick A Professional Profile Photo
Your profile photo should show you as a professional but friendly. If possible, get a professional photographer to take a headshot. Let the background be plain, without your pet, friends or family. Your profile’s background image can be a photo related to what you want to showcase, like a photo of you attending a digital marketing event or other professional interests.
2. Optimize Your Headline
Your headline introduces your audience and potential clients to who you are. Use it to grab their attention and demonstrate your value. In a few phrases or a sentence, showcase your skills.
For example, you can use a well-crafted headline such as, “A professional digital marketer and creative thinker with a solid background in developing social media campaigns and digital analytics.”
Including specific results, where possible, can also help, such as: “Conducted a PPC campaign that increased conversions by 30%.”
3. Create An Outstanding Summary
After the headline, recruiters see your summary next. Most recruiters may not have time to go through your profile word by word. Your summary helps them quickly decide if you’re fit for the role or not. Therefore, it’s essential to get it right.
Your summary should include:
• A list of the relevant skills you possess (usually hard skills), as well as tools and software you’ve used, etc
• Years of experience in the role you’re looking for
• Current job title
• Relevant accomplishments and awards
• The kind of role you’re looking for
4. Optimize For Keywords
For your profile to be discoverable to recruiters, you should include all relevant keywords in your profile. Use them in the headline, summary, skills section and work experience.
The algorithm will easily pick your profile as highly relevant whenever potential employers search for digital marketing candidates.
Digital marketers often use these keywords:
• Content marketing
• Facebook advertising
• Social media marketing
• Google Ads
Whenever a potential recruiter searches for, let’s say, “Facebook Ads Specialist,” your profile will still appear even though your title is “Digital Marketing Expert.”
5. Optimize Your Experience Section
Your experience almost always determines whether you’re qualified for the job or not. Thus optimizing it to highlight and showcase your professional experience and achievements is crucial.
To make your work experience section stand out, include your responsibilities and achievements in every role. Additionally, don’t include any work experience irrelevant to the role you’re seeking.
6. Showcase Your Certifications And Licences
Do you have certificates relevant to your role? Showcase them. LinkedIn allows you to display not only your qualifications but also social proof in the form of licenses and certifications.
What’s more? You can write descriptions to tell the story of your experiences and what you learned when working on the projects.
Don’t have any certifications? There are numerous online tools and platforms where you can take a course, learn and earn a certificate. You’ll also be improving your digital marketing skills.
7. Complete Your Profile
Complete profiles are more likely to appear on an executive search than incomplete ones. LinkedIn algorithms allocate a level of strength on every profile depending on the level of completeness. The higher the strength, the more the visibility.
When recruiting firms look at the profiles of their potential digital marketing candidates, you can be sure that bare-bones profiles won’t impress them. Plus, completing your profile is a great strategy to include extra keywords, highlight your valuable skills and technical knowledge and position yourself at a better place among other job seekers.
8. Fill The ‘Current Job Section’ — Even When Unemployed
LinkedIn uses your current position to display results when users do a search. Thus, if you leave the space empty, your profile might not appear.
If you’re currently unemployed, you can add the position you’re seeking as the job title. On the company name part, ensure you make it clear that you’re not employed but looking for a position. Something like, “Seeking a digital marketing opportunity,” should suffice.
Alternatively, you can add something you’re working on but still relevant to the role, like, “helping an organization with digital marketing to come up with a marketing strategy voluntarily.”
9. Engage With Other Users
Optimizing your profile is excellent but engaging with other users on the platform is equally important. When you engage, you create a network of people in the same field as you, probably with more expertise. It makes you more visible to clients with career opportunities in digital marketing.
You may not be ready to start posting immediately, but you can start by commenting on posts from your connections and other digital marketing experts. Try posting updates related to digital marketing and your perspective on new developments in data analysis, news, events and projects you’ve been working on.
Over time, regular activity will help you gain visibility to clients, network with successful, top-talent digital marketing gurus and probably bag a digital marketing job.
Let Recruiters Find Your Digital Marketing Talent
Numerous candidates are looking for digital marketing roles. Whether you’ll be successful or not depends on whether you’re standing out in a crowd among other candidates.
Most clients looking for digital marketing expertise on LinkedIn carry out an executive search. If you can appear in the search, you’ll be in a better position. Let recruiters find and identify your talent through your optimized profile.