By Abdullah Arif
New advancements in digital marketing influence how you connect with your audience. We break down 10 of the hottest digital marketing trends for 2022 to help you grow your business in the coming year.
10 digital marketing trends to watch for this year
Trend #1: User privacy and brand transparency
Google announced that third-party cookies would be banned by late 2023. In addition, because of the overabundance of digital advertising, consumers have become increasingly distrustful of the material that is targeted at them. As a result, digital marketers should be aware of privacy limits, which change the way they track their customers’ activity.
This means that many marketers and advertisers will have to rethink their tracking methods. In the meantime, data-driven content and marketing isn’t going away anytime soon; it isn’t even the end of personalized advertising. Consider this upheaval of digital marketing monopolies as we know them to be a sign of a new era of trust and openness between firms and customers. Inform your customers about the kind of information you’re gathering and why, and allow them to easily opt-out at any time.
Trend #2: Use of artificial intelligence
Many areas of business, including marketing, are using artificial intelligence (AI) to simplify and automate what they do. In marketing, AI is generally used to automate processes, such as keyword suggestions, data reporting, and analytics. Marketers are also using AI to create prediction models for consumers’ future behavior based on previous purchases and browsing history. To improve organic and paid search ranks in 2022, AI will be used with SEO tactics.
Trend #3: Incorporating NFTs and cryptocurrency into social media marketing
Even if you don’t invest in cryptocurrency, the emergence of online currencies and NFTs have been difficult to ignore in recent years. On the surface, it may not appear to be a trend that will have an impact on your marketing, but this type of passive thinking could end up costing you in 2022. With social media platforms like Twitter incorporating cryptocurrency payments, and display tools that highlight in-app NFT transactions, now is the time to learn more.
Facebook currently encourages the usage of NFT display choices and avatars, and we anticipate that other businesses will follow suit. With NFTs and cryptocurrencies, the goal is to think about how to market a brand beyond its products and services as well as the brand itself, its concept, and the message it represents.
Trend #4: Influencer marketing and AI
Influencer marketing has evolved from a word-of-mouth marketing method to becoming an essential way for companies to establish online brand credibility. Three-quarters of businesses today dedicate a portion of their marketing budgets to influencer marketing. AI tools will be used for many aspects of influencer marketing, from identifying influencers and measuring their rate of engagement to performance marketing. AI will enable marketers to conduct cost-benefit analyses to improve influencer relationships.
The growth of multichannel influencer marketing initiatives, where marketers seek sponsored influencer collaborations across multiple social media platforms, is another important digital marketing trend in this sector.
Trend #5: Omnichannel marketing
As more companies turn to internet marketing, they are finding out it’s not a one-size-fits-all solution, and it encompasses a variety of channels: social media, emails, websites, e-commerce, video-streaming platforms, and more. Creating a blog, website, and WhatsApp group presence, as well as presenting webinars or live events across social media channels, are all examples of omnichannel marketing.
When developing content, having an integrated digital marketing strategy is essential for marketers to communicate with customers across many channels. This helps a company maintain a consistent brand voice and presence across multiple platforms.
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Trend #6: Operating automation marketing tools using AI
As digital marketing evolves, AI-powered automation technologies will become increasingly important for simplifying and automating repetitive tasks like scheduling emails and social media updates, saving marketers time and money. Automated solutions can also assist marketers with data collection, compilation, and segmentation to be used in advertising campaigns, shopping cart abandonment campaigns, customer product suggestions, and more.
Trend #7: Optimizing voice search
By the end of 2022, it’s estimated $40 billion will be spent through voice commerce in the United States. As more consumers utilize voice assistant technologies to search for products and access websites, it’s essential that businesses become voice-search ready. Businesses can better take advantage of voice search by including long-tail keywords in their content that consumers will say rather than type, and by developing content that is conversational and engaging.
Trend #8: Taking a mobile-first approach
Smartphones have become the go-to device for a variety of daily tasks, including video streaming, shopping, studying, and socializing, and to help customers find the products and services they need. Google’s mobile-first indexing policy has forced companies to develop mobile-friendly digital marketing strategies to increase client interaction. To rank better in search engines and to increase organic traffic, it’s essential that company website’s today offer mobile-friendly content.
Trend #9: User intent data
Data is the foundation on which a modern company builds its business digital marketing strategy. Integrating consumer intent data and market signals with an existing customer database allows marketers to pinpoint clients who are ready to buy, and provide them with relevant content and messaging which will push them towards the conversion stage. As Google tightens its data privacy and tracking policies, it will become essential for marketers to have new ways—surveys, registration forms, etc.— to capture user intent data.
Trend #10: Video marketing
Videos are 53% more likely to get first-page ranks and video snippets appear in over 26% of Google search results. As videos have a very high level of user engagement, providing video content on company blogs, websites, and social media platforms continues to be important for SEO optimization.
Embrace these digital marketing trends to succeed
Digital marketing has become critical to driving company growth and profitability. As clients have become more digital savvy, the increased accessibility of AI gadgets will only propel digital marketing over the next few years. It is essential that organizations embrace digital-first tactics to achieve brand expansion and consumer engagement goals.
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